What are cookies?
Cookies are small data files which the server of a website sends to the browser. The browser stores the information on your hard drive and sends it back to the server on a subsequent visit. For example, cookies prevent you from having to login repeatedly when you revisit a website for which you already have an account. Cookies can also be used to adjust the website’s content or the publicity to the user’s preferences.
Cookies contain a unique code which the browser identifies when visiting the website (session cookie) or at subsequent visits (permanent cookies). Cookies can be placed by the server of the website or by partners the website works with. The server of a website can only read the cookies which it placed itself, it has no access to other information stored on your computer or mobile device.
Cookies are stored in a separate folder of your browser. The content of the cookie usually consists of the name of the server that placed the cookies, an expiration date and a unique numeric code.
Types of cookies
There are different types of cookies, each with their own function:
Necessary and functional cookies:
Necessary and functional cookies are essential for the optimal functioning of our website and the usage of certain components of it. For example, they ensure:
- That you can navigate between the different parts of our website.
- That you do not have to login each time you visit.
- That the products placed in your shopping basket, are remembered.
- That your language settings are saved.
Through the so-called performance cookies we can improve the usability of our website. They provide anonymous information about how visitors use the website. This learns us which pages are most visited, how long certain pages are visited, on which pages most people left the website, etc. Thanks to this information we can make the website answer more to your requirements.
Advertising performance cookies:
After visiting our webshop, it might be possible that you will see ads about dmLights and/or about products you viewed on our website, on other websites. These advertising performance cookies are placed to memorize the whether you have already visited our website and to memorize the products you viewed. Therefore, the ads come in to different forms:
1) General dmLights ads (Google Adwords)
2) Product ads (Criteo)
Thanks to this kind of cookies, we can examine the results of the different advertising campaigns. Moreover, this will ensure that you won’t get to see the same ad again and again after a purchase on our webshop. Note: If you delete your browser’s cookies, this information will be forgotten. So it is possible that you encounter the same dmLights ads again.
Removing or blocking cookies
Cookies can always be removed or blocked in your browser settings. In most browser cookies can be removed when deleting your history. Disabling cookies can in most browsers be done via "Help" or "Options". Note, most websites won't function optimally when cookies are disabled.